Radio 98.9 Magic FM (KKMG)

KKMG (98.9 FM), known as "98.9 Magic FM", is a heritage CHR/Top 40 radio station in Colorado Springs-Pueblo radio market. The Citadel Broadcasting outlet is licensed to Pueblo.KKMG signed on in 1983 and originally served only the Pueblo area. KKMG had a slightly different moniker calling itself "Magic 99," in spite of the fact it was on 98.9 and KVUU was on the 99.9 frequency.In 1987 KKMG changed their moniker to "Magic FM," ending confusion between them and KVUU. In the fall of 1988 KKMG moved its office and studios into the Colorado Springs area. Around this time, direct competitor KATM also made a move into the city to compete with the CHR leader at the time KIKX. To coincide with the move to Colorado Springs, KKMG swtiched to a Churban format (CHR-Urban) under Program Director, Lee Reynolds. The Churban format would later be reclassified as "Rhythmic CHR" Rhythmic/Crossover.The new Churban format was an instant success, and KKMG would eventually force KIKX and KATM out of the CHR format. KKMG would move back to a CHR/Pop lean in 1994. In spite of its good ratings, KKMG lost money, and entered a Lease Marketing Agreement with Classic Rocker KKFM in 1991. KKFM's parent company Citadel Broadcasting then purchased KKMG and owns and operates the station to this day.KKMG dominated the radio ratings in Colorado Springs until 2004 when KIBT signed on with a Hip-Hop/R&B leaning Rhythmic format.In 2006, the Colorado Springs Gazette voted Magic FM as the "Best Radio Station In Colorado Springs."