Radio 98.5 FM (KLUC)

KLUC-FM is a commercial radio station located in Las Vegas, Nevada, broadcasting on 98.5 FM. KLUC airs a Rhythmic Top 40 (CHR) music format.98.5 KLUC has been a long time Top 40 station in Las Vegas. They were originally owned by Western Cities, sold to Nationwide in 1985, ARS in 1995, and then CBS Radio who owns them today.Up until 1978 they simulcasted with sister station 1140 AM. They briefly returned to a simulcast in 1990. From the mid-1970s to 1983, KLUC was a rock leaning Top 40. In 1977 KLUC experimented with a "Disco Format" in the evenings but it was short lived. This changed in the fall of 1983 when KLUC added a lot of R&B and dance music product. KLUC "leaned dance" through the rest of the 1980s and early 1990s before officially shifting to Rhythmic CHR in 1993 even though KLUC remained the mass appeal station in the Las Vegas market. Through their many years KLUC would play everything from the biggest rhythm hits to big pop hits. This was especially true during the late 1990s when KLUC heavily played the boy bands that were popular during that era.At one time in the 1970s and early 1980s, KLUC had studios located on the Howard Hughes property at the Frontier Hotel.When KFMS changed from top 40 to rhythmic top 40 in 2002 (they are now a Mexican Adult Hits station as KWID), KLUC changed to a more CHR Top-40 format versus a previous Rhythmic format, but still continued to report to Mediabase and Nielsen BDS as a Rhythmic reporter although remaining the mass appeal station for Las Vegas. Most recently, KLUC continues to be the Las Vegas market leader with more of a variety of Top-40 artists like Usher, Mariah Carey, Taylor Swift, One Republic, Rihanna, Kesha, Bruno Mars, Katy Perry, Justin Bieber, and Pink. KLUC continues to be the market leader in Las Vegas boasting the largest listening audience with over 500,000 listeners weekly under Arbitron's new PPM measurement system.