Radio WRVF-FM (The River Soft Hit Music)

WRVF (101.5 FM, "101.5 The River") is an American adult contemporary music formatted radio station in Toledo, Ohio, owned by Clear Channel Communications. The station boasts a signal that covers most of northwestern Ohio and southeastern Michigan and can be heard well in parts of the Detroit area. The 101.5 frequency has featured some form of soft music format for decades, evolving from easy listening into mainstream AC.

What is now WRVF began as WSPD-FM, signing on the air on August 11, 1946. In the early 70's the station was sold to Susquehenna Broadcasting and became a beautiful music station, known as "Stereo 101 - WLQR". It played half-hour music tapes mastered at Susquehenna's studios in York PA with local announcers Steve Kendall, Mike Stanley, Larry Weseman and Bill Stewart. The station retained this format until 1987 when it became "Soft Rock 101.5 WLQR". During this brief period it was known as "The Chicken" in reference to its mascot, a giant whole broiled chicken dressed in seasonal clothing. A few years later the station began stunting by playing "Friends in Low Places" by Garth Brooks with a man with a southern voice announcing that something new was coming to WLQR on Monday. The following Monday the station kept its soft rock format and became "101.5 The River", changing its call letters to WRVF. The WLQR calls are now used on AM 1470 in Toledo (the former WOHO and WWWM-AM), and over 106.5 FM as of June 2009.

Since 2007, WRVF-FM has been broadcasting in IBOC "HD RADIO". The "HD1" programming is the digital version of its analog audio, while the "HD2" 'channel' is an alternate prepackaged Hot AC format from Clear Channel's iHeartRadio known as "The Link" (the HD-2 formerly featured a Modern AC format called "Amie"). WRVF is also the (LP) Local Primary (EAS) Emergency Alert Station in Northwestern Ohio. The station broadcasts with an effective radiated power of 33,000 watts.

WRVF became the new home of the popular "Friday Night '80s" feature in May 2007 after crosstown competitor WWWM (Star 105) dropped it in favor of Delilah six nights a week. (Delilah has since been dropped from Star 105.5 in favor of Billy Bush, leaving Toledo without a Delilah affiliate.) However, from 7 p.m. to midnight on Friday nights, the show consists of John Tesh's show with '80s music played in place of the normal AC format. The River also airs the '80s version of Casey Kasem's American Top 40 Saturday nights from 6 to 10 p.m., although if the syndicator schedules a show from 1980 or 1981 for a particular weekend, the station will sometimes substitute a previously aired countdown from a later year (1982 through 1988).