Radio Wild 101.1 (KWYD)

KWYD (101.1 FM) is a radio station broadcasting a Rhythmic Contemporary format. Licensed to Parma, Idaho, USA, the station is currently owned by Impact Radio Group.The station was assigned the call sign KMCL on 1989-09-26, and on 2007-12-07 became Adult Contemporary KMXM.The station was sold in early 2008 to Impact Radio Group, and later moved the station into the Boise radio market on October 31, 2008. It flipped the format to Rhythmic Contemporary, along with picking up the call letters KWYD. It also increased its power to 100,000 watts, giving the station better coverage in the area. KWYD is also Idaho's first ever Rhythmic-formatted station.Despite the fact that they have competition from Top 40 Mainstream rivals KZMG and KSAS-FM playing the same songs, KWYD is trying to hold on to listeners with a heavier rotation of today's Top 40 R&B and Dance songs that also play on KZMG and KSAS, sans the Pop/Rock content. According to PD Mickey Fuentes in an interview for the Idaho Statesman, "This radio station is here because we saw a need for it in the market." He went on to say that "We looked around and said, 'Where's the opportunity here?'" Fuentes later added "All we're doing is trying to reflect the audience," and cites that the station received over 160,000 to 170,000 text messages per month for music requests and contests since its debut.Still, Boise listeners have voiced their complaints that there really is no differentiating WILD 101's format from (KZMG's) Magic 93.1 and (KSAS's) KISS 103.3, when it appears that one of WILD's songs are going to play simultaneously every hour of the day, with one of the other two Boise pop stations.The KWYD FM call sign was once used by a Colorado Springs, Colorado area radio station that was a Christian Talk/Music format in the 1970s and 80's. The station was sold in 1989 and the format and call letters were changed. Today it's now known as KRDO-FM and broadcasts an News/Talk Format.