Radio Rock 107 (WIRX)

WIRX (107.1 FM, "Rock 107 WIRX") is a radio station owned by Mid-West Family Broadcasting located in Benton Harbor, Michigan. The station's city of license is St. Joseph, Michigan broadcasting in HD from a tower at the edge of Benton Township, Michigan.According to the "History of 107.1 FM St. Joseph", the 107.1 frequency was started as a music outlet to sister station WSJM-AM in 1964 by Mid-West Family Broadcasting (MWF), which is based in Madison, Wisconsin. WSJM-FM began broadcasting in stereo on 107.1 MHz in 1965 and regularly provided stereo remote broadcasts by the Twin Cities Symphony and other events.In 1969, the station changed its call letters to WIRX(FM) and switched to a completely jockless, automated Country format, tagged "WIRX Country."1979 began the "Rock 40" format for the station, then dubbed "ROCK 107 WIRX - The Music Works" playing artists from both the current and past years of rock.The station switched its format slightly to a more AC-leaning rock format and was rebranded as "Magic 107 WIRX" with Jim Gifford and the Champions of Breakfast as the morning show.WIRX returned to "Rock 107 WIRX" in 1991 and began running a mainstream rock format, which it continues to do to this day.The station is managed on a local level to this day, much as it was when it first came on the air.