Radio WBBB-FM (96 Rock Thee Rock Station)

WBBB 96rock, is a Classic Rock station based in Raleigh, NC.

The station signed on in 1949 as by the Raleigh News and Observer as WNAO-FM to simulcast sister station WNAO, 850 AM. In 1959 the station became WKIX-FM, simulcasting much of sister AM WKIX's Top 40 format. This move was out of necessity as WKIX-AM's 10 kW signal was powered down to a directional 5 kW at night, preventing the station from having full area coverage. In the 1970s, WKIX-FM changed format to easy listening WYYD. The station changed its letters to WYLT and became a satellite MOR station in the mid-80s, and began playing soft adult contemporary music soon after that. In 1994, WYLT traded call letters with co-owned WKIX and switched to country. When the station switched to rock on January 28, 1998, the WBBB letters were taken from a Burlington, North Carolina radio station at 920 AM (which had originally signed on as WPCM). As of November 2010, 96rock has a hard classic rock format playing everything from Jimi Hendrix, Led Zeppelin, Motley Crue to Nirvana and Alice In Chains.