Radio Tupelo's BIN 107.7

WTUP (1490 AM) is a radio station broadcasting a Oldies radio format. Licensed to Tupelo, Mississippi, USA, the station serves the Tupelo area. The station is currently owned by URBan Radio Broadcasting and features music primarily from the 1950s and 1960s.WTUP was the second broadcast radio station in Tupelo, MS (the first was WELO). The station signed on as a full-service AM providing music, news and weather for Tupelo. In fact, one of the station’s most historic broadcasts occurred in 1946 when WTUP listeners heard local native Elvis Presley singing, on the air, for the first time on the popular Mississippi Slim Radio Show. Elvis was only 10 years old. Of course, Elvis would eventually change American culture forever. He would nevertheless make frequent returns to his hometown of Tupelo, MS and make it a point to visit WTUP each time.[citation needed]At one time, WTUP and WELO were sister stations.The station participates in Tupelo’s annual Race For The Cure fundraising marathon for the American Cancer Society.WTUP changed formats a few times, eventually being purchased by Clear Channel Communications and 'flipped' to a Sports Radio Format. The station made available to the community professional sports teams like the St. Louis Cardinals and the Memphis Grizzlies in addition to local sports institutions such as Saltillo High School Football, Tupelo High School Basketball & Baseball and Mississippi Mudcats Arena Football. WTUP, at one point, was broadcasting more than 200 live, local sports events annually.[citation needed]In 2009, following a purchase of the radio station by URBan Radio Broadcasting, WTUP returned to an Oldies music format and resume the "The Top Dawg" branding.