Radio KUPD-FM (Arizona's Real Rock)

KUPD (97.9 FM, "98 KUPD") is a radio station broadcasting an Active rock format. Licensed to Tempe, Arizona, USA, the station serves the Phoenix, Arizona, area. The station is currently owned by Tempe Radio, Inc., a division of Sandusky Radio.

Prior to its evolution to Active Rock in the 1980s, KUPD's previous formats included Top 40, MOR, Easy listening and Adult Contemporary. In the 1990s it became the sister station to KDKB-FM and KSLX-FM after being purchased by Sandusky Radio, which also owns stations in Seattle, Washington. Along with sponsoring the majority of hard rock concerts in the Phoenix-metro area, the station also holds its own annual concert events "U-fest" and the recent addition "The End of Summer Scorcher," usually around late-September. The station has invited notable hard rock acts to play the show each year. In recent years it has been headlined by acts such as Alice In Chains in 2008, Sevendust in 2009, and Three Days Grace in 2010.