Radio The Bay

WHSB (107.7 FM, "The Bay") is a 100,000 watt radio station licensed to Alpena, Michigan broadcasting a hot adult contemporary format. The station, which began broadcasting in 1964, has featured some type of contemporary-hit or adult-contemporary format for decades and is currently the only radio station in northeastern Michigan playing currently charted pop music.

In the 1980s, the station went by the names "WhisBee" and "HSB, The Music Station." In the early 1990s, the station adopted the moniker "Bay 108" (a reference to nearby Thunder Bay) and affiliated with "Best Hits, Best Variety", a satellite Hot AC format from ABC Radio. In 1999, WHSB dropped ABC's format in favor of Jones' package and tweaked its identifying moniker from "Bay 108" to the current "107-7 The Bay."

In October 2004, Kerwin Kitzman, a longtime popular WHSB personality and sports play-by-play announcer, died of a heart attack. A tribute album to Kitzman, Teddy Bear Memories, was recorded at the Spyder Byte recording studio in Alpena, and a memorial fund, the K2 Kids fund, has been set up in his name.

In the fall of 2004 the station was sold to Edwards Communications. Past owners have included Huron Shore Broadcasters (the original owners when the station went on the air in the 1960s), WHSB Inc., Daraka Broadcasting, and Northern Radio Network Corporation (from whom Edwards acquired the station along with sister stations WHAK-AM/FM Rogers City and then-WCLS Oscoda in 2004).