Radio WBEJ

Since July, 1946 WBEJ has provided its listeners with a mix of local and regional news and information, with the music most preferred by the Carter County and surrounding area radio listeners. As a result, WBEJ has maintained its veteran listeners, yet also attracts younger audiences by adapting programming adjustments in conjunction with changing popular trends in the radio listening market. Because country music has been the most popular format in the Northeast Tennessee area including Carter County for over a decade, WBEJ uses a contemporary country music and local/regional information programming mix to maintain and expand its audience base.

To enhance our programming and coverage area, WBEJ added the FM 107.9 FM frequency in 2012. This provides a clean stereo signal for our listeners and advertisers.

WBEJ utilizes the service of World Wide News at the top of each hour 24 hours a day and adds local news and weather to World Wide News in the morning and afternoon drive times to enhance its appeal to area listeners.

WBEJ has a prospective 59,000 listeners in Carter County, and serves the entire TRI-CITIES Market Area with its broadcast signal covering a population numbered in the hundreds of thousands.

Further enhancement of WBEJ's programming and listener appeal is achieved with exclusive broadcasts of local high school football and basketball games and events of local interest.