Radio Pure Country 89 (CIMX)

CIMX-FM (88.7 FM) — branded 89X — is a commercial modern rock radio station based in Windsor, Ontario. 89X serves both Essex County, Ontario and Metro Detroit; its 100,000-watt signal reaches most of southwestern Ontario, southeastern Michigan, the Toledo metro area and the western Lake Erie shoreline of Ohio.The Mix To 89xCJOM became CIMX in 1990. CIMX was first known as "The Mix" with an adult contemporary format, but DJ Greg St. James began playing modern rock on his evening show (8:00 pm to midnight) beginning in September 1990, and in May 1991, the modern rock format went full time and "89X" was born. CIMX immediately took away many listeners from other youth-oriented stations in Detroit, particularly top 40 96.3 WHYT and 99.5 The Fox, and may have been at least partially responsible for WHYT's decision to switch to an alternative format a few years later.