Radio1 FM91

Radio1 FM 91 offers a variety of genres and caters to a wide age group, across major cities of Pakistan (Karachi, Lahore, Islamabad & Gawadar). Radio1 FM91 strives to break from the everyday clutter and stands to differ through its music that connects with the hearts of many listeners. It builds on promoting nationalistic integrity, respect for tradition, and represents the local musical culture.

Our main focus is built around the desire to provide pure entertainment, and this ideology blends into the entire range of programming that we serve. It meets the needs of individuals from all walks of life and provides information sprinklers about area of different interests. Radio1 FM 91 believes in epitomizing entertainment in its truest sense, a little something for everyone.

Radio1 FM91, as a medium for advertising, ensures that your brand is not only noticed but also packaged and stylized to cater to your target market in a unique way. With our advertising options, we present a range of flexible and reasonable solutions that ensure fulfilment of your radio advertising needs in the best way possible, keeping in mind your brand philosophy and target market.

Station Philosophy

Radio1 FM 91's Desi Funk ideology is derived from four basic foundations:

Pure entertainment

91 as a formidable authority on music

91 and Pakistan (promoting patriotism, culture, heritage, values, traditions as well as the idiosyncrasies of our society).

91 cares (Social responsibility platform - encouraging our listeners to get educated and involved)

Our philosophy is the thread that weaves through our entire programming to deliver the sound that is encapsulates our identity. Playlists are carefully planned and executed, program concepts are designed with extreme detail and throughout the entire process, and the satisfaction of our audiences remains paramount.