Radio The New 98.9 (WKIM-FM)

WKIM (98.9 FM, "98.9 Gen X") is a 1990s Hits music formatted radio station licensed to Munford, Tennessee and serving the Memphis area. It is owned by Citadel Broadcasting Corporation.

Logo of Power 99 (2004-2006)Logo of 98.9 Kim FM (2006-2010)The station was originally located in Kennett, Missouri, and used the call sign KTMO prior to its move-in in 2001. The station then would target Memphis with a Smooth Jazz format as Smooth Jazz 98.9 WJZN. In November 2004 the station changed to a Rhythmic Contemporary format as WMPW, putting it in direct competition with rivals Urban WHRK, fellow Rhythmic Contemporary Hit KXHT and Mainstream Top 40 rival WHBQ-FM. On September 15, 2006 they would become 98.9 Kim FM with an adult hits format under new call letters of WKIM. After several years of substandard ratings and programming, the station abruptly flipped formats to hot AC about more than a year later. The change was still unsuccessful at the station, and on March 31, 2010 to 98.9 Gen X, airing a retro-based format of mostly music of the 1990s. More recently, the station added some current music, as of September 26, 2010 the station airs a mix of 1990s-2000s product with some currents. Today the station could be defined as a 1990s/hot AC format reminiscent of Sirius the pulse before the merger.