Radio WIVK-FM (Knoxville's Country Station)

WIVK-FM is an FM radio station broadcasting at 107.7 MHz near Knoxville, Tennessee, USA. The station is owned by Citadel Broadcasting.

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Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (July 2010)WIVK-FM signed on the air on December 16, 1965 as a simulcast of WIVK-AM 850's country music format. For several years the station aired a morning show hosted by Claude "The Cat" Tomlinson.

WIVK-FM lost the simulcast when the AM station switched to an adult contemporary format, becoming WHIG-AM. Many of the people were not happy, so the adult contemporary format on WHIG-AM 850 was short-lived. The WIVK-AM simulcast on 107.7 returned.

On September 1, 1988, WIVK-AM 850's signal was donated to the University of Tennessee and became a news/talk station as WUTK-AM 850. WIVK-AM moved to 990 on the same day and the simulcast continued.

The AM 990/FM 107.7 simulcast lasted almost 9 years when AM 990 went to a news/talk format as "NewsTalk 990 WNOX" and later "NewsTalk 99". Today AM 990 is the Sports Animal which covers University of Tennessee athletics as well as sports across the nation. WIVK-FM 107.7 continues the country music format since they signed on back in 1965.

WIVK has been the number one station in Arbitron's radio ratings for the Knoxville market in every single survey since the market was first surveyed in 1970, with the exception of the April/May 1971 survey period, in which WNOX 990, at the time a Top 40 station, was number one.