Radio The River (WRVV)

WRVV (97.3 The River) is an FM radio station broadcasting in Harrisburg, Pennsylvania. Its format is rock music broadcasting on 97.3 MHz with a power of 15 kilowatts from the WHP-TV tower in Susquehanna Township, Pennsylvania. Its slogan is "The River 97.3 WRVV, Harrisburg, York, Lancaster, Lebanon: Rock without the Hard Edge". The station is owned by Clear Channel Communications.

The station was signed on in 1946 by WHP Inc, owner of WHP-AM. As such, it duplicated format with WHP-AM about 50% of the time. The rest of the time was devoted to musical instrumentals and other "Musak" type material.

In 1992 the station was sold to Dame Media along with its sister station WHP-AM and moved out of the Channel 21 building to a new studio location at 600 Corporate Circle (40°18′24.9372″N 76°50′56.9436″W / 40.306927°N 76.849151°W / 40.306927; -76.849151). The format change to Rock music. Since that time, the format has undergone slight evolution, occurring mostly after the sale to Clear Channel in 1999. Overall, WRVV is known for being true to the rock music without the hard edge format since its inception.