Radio WPIG-FM (Today'S Sizzlin Country)

WPIG is an FM radio station located in Olean, New York. Branded as the "Big Pig," "The Pig" or simply by its frequency and callsigns at times, the station operates at 95.7 MHz on the FM dial and operates a broad-based country music format. It is owned by Backyard Broadcasting.

The station originally signed on as WHDL-FM in 1947 and in its early years was affiliated, like most upstate New York FMs of the time, with WQXR in New York City. James F. Hastings, later a U.S. Congressman, ran the station from 1952 to 1966. During the 1980s, the station aired what today's jockeys pejoratively referred to as an "elevator music" (likely something along the lines of middle-of-the-road, beautiful music or easy listening) format. On November 6, 1989, the station switched formats to the rapidly burgeoning country music format and became "WPIG-- The Big Pig 95.7, Today's Sizzlin' Country," which remains the station's motto. WPIG added the slogan "Today's Fun Country" in 2009, which rotates with the "Sizzlin' Country" format.