Radio WTMG-FM (Magic 101.3 - Blazin' Hip Hip and R&B)

WTMG (Magic 101.3) is a commercial radio station in Williston, Florida, broadcasting to the Gainesville-Ocala, Florida area on 101.3 FM.

The station began broadcasting in 1983 at 92.1 on the FM dial as WJRQ, a satellite-fed country station. WJRQ became WLLO ("Willow 92") in 1986, programming beautiful music, and changed its calls to WFEZ the following year following a sale. The format changed back to country music in 1988 due to advertiser difficulty in selling the easy listening format; however, the country format fared no better in ratings or revenue, and later that same year WFEZ transformed into a Rhythmic Contemporary or "Churban" station, playing urban, dance and pop music, under the guidance of Ocala-Gainesville radio veteran Tony Downes, and took the name "Hot 92.1." Hot 92.1 was a ratings success and paved the way for the current urban format which took to the air in the early 1990s; the station adopted the WTMG calls in 1996 and moved to 101.3 FM. By 2009 WTMG began to evolve to a Rhythmic direction with a heavy emphasis on hit-driven Hip-Hop/R&B product. Because of this shift, Nielsen BDS placed the station on the Rhythmic Airplay panel.