Radio WQRV-FM

WQRV (100.3 FM, "100.3 The River") is a classic hits-formatted radio station serving the Huntsville, Alabama, market, which includes counties in northern Alabama and southern central Tennessee.

This station had been WVNA-FM since the 1970s before becoming country music formatted WLAY-FM on March 30, 2000. This lasted until a 2006 change to match a format and positioning change to "The River." The station was assigned the WQRV call letters by the Federal Communications Commission on March 10, 2006.WLAY logoWQRV began in April 2006 as a format relocated from the former WWXQ 92.5 and WXQW 94.1 MHz frequencies, which Clear Channel Communications had sold to Cumulus Media. Those stations were known collectively as "WXQ." The station frequency was transferred from Florence, Alabama, to the west of the Huntsville market in Meridianville, Alabama.