Радио Capital Malawi

Capital Radio is a privately owned commercial radio station that was launched 29th March 1999. The Malawi chapter of the National Media Institute of Southern Africa (NAMISA) has voted Capital fm the Electronic Media House of the Year for three consecutive years – 2004, 2005 and 2006.

MISSION STATEMENT AND VALUES

We are a station that values civic responsibility and seek to give the people of Malawi a new voice by providing quality broadcast news, information and entertainment programming that will assist them to speak out for better services and good governance. We seek to exert positive leadership by producing news and information that is accessible by the people in order to promote an engaged and participative democracy.

TARGET

Broad Demo: Persons 20 – 64

Narrow Demo: Persons 25 – 56

LISTENERSHIP PROFILE

Primary Profile: -Decision Makers in the Private and Public sector- Middle to high- income earners

Secondary Profile: -Disadvantaged rural communities that do not have access to newspapers and television- Youth

LISTENERSHIP FIGURES

+ 4 Million Listeners