Radio 100.7 WHUD

WHUD (100.7 WHUD) is an Adult Contemporary radio station licensed to Peekskill, New York. The station is owned by Pamal Broadcasting and broadcasts on 100.7 MHz at 50 kW ERP from a tower site in Philipstown, New York.In early 1957, Highland Broadcasting, owner of WLNA, began petitioning the Federal Communications Commission to grant a class B FM allocation to the City of Peekskill. In the petition, Highland noted that there were no class B FM allotments between Poughkeepsie and New York City, that the far flung northern suburbs were rather heavily populated, not all of the area was covered by FM signals, and it was culturally unique from New York City.Initially, it was thought that 106.7 Mhz would fit in with the stations already licensed to New York City. However, by March 1957 that frequency had already been applied for by the Riverside Church in New York City. After some frequency shuffling between the cities of New Haven and Waterbury, Connecticut, 100.7 MHz was allotted to Peekskill on May 24, 1957.WLNA-FM signed on for the first time on October 24, 1958 as the second FM station between New York City and Albany. The format was a 100% simulcast of WLNA. During this time, the FM station's main source of revenue was a Muzak Subcarrier.The first major changes to the station occurred in late 1971. On October 14, 1971, the call sign was changed to WHUD. In December 1971, WHUD increased its power from 20 KW to 50 KW ERP. In February 1972, the simulcast with WLNA ended, WHUD began broadcasting in Stereo, and launched a Beautiful music format.The Bonneville format consisted largely of instrumental covers of pop songs with some vocal standards. Some Adult Contemporary artists were mixed into the music rotation with one vocal track per 15 minutes under the work of Program Director (and morning personality) Joe O'Brien. Prior to his work at WHUD, O'Brien was one of the WMCA Good Guys and had been doing mornings on the NYC station since the early 60's.During this early period, WHUD branded its format as Music From the Terrace, a term named for the location of WHUD's studios on Radio Terrace, (41°18′46.0362″N 73°54′58.2552″W / 41.312787833°N 73.916182°W / 41.312787833; -73.916182) a public street, in the town of Cortlandt, New York.In 1982, Highland Broadcasting sold WHUD and WLNA to Radio Terrace, Inc. The format remained unchanged, however, more resources were diverted away from WLNA in favor of WHUD as AM radio began to decline.In 1986, Joe O'Brien retired and was replaced by long time NYC radio personality Ed Baer. Baer spent a total of 18 years broadcasting in the New York market, also as one of the WMCA good guys then on country station WHN and later on WYNY He stayed in the morning show position until he retired for the second time in 2000. Ed Baer was replaced by long time news director Mike Bennett who got his start at Hudson Valley radio station WHVW in the early 1970's.1986 was also the year that WHUD began to equal out the vocal/instrumental ratio to the point that by early 1990 it was an even split. However, the declining demographics and audience of the beautiful music format led WHUD to eliminate instrumental covers with little fanfare, evolving into a Soft Adult Contemporary format. Throughout the first half of the 1990s, WHUD would continue evolving to a wide play list Adult Contemporary format.In 1997, WHUD was sold to Albany, New York based Pamal Broadcasting. The studios were moved from Radio Terrace to the newly reconstructed "Broadcast Center" on NY Route 52, in the town of Fishkill.