Radio Now 100.5 (Today's Best Hits, without the Rap)
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]KZZO (100.5 FM, "Now 100.5") is an Adult Top 40 (CHR) music formatted radio station in Sacramento, California, same as KLLC in the Bay Area. On June 22, 2010 the station changed from its previous Hot AC format (called "The Zone") and repositioned itself for playing "Today's Best Hits Without The Rap."
The station signed on as KEBR, a religious station owned by Family Radio, a SF Bay Area based organization. After a lengthy period broadcasting Harold Camping's bible talks and largely orchestral religious music, Family Radio sold the stati... See more
Sacramento FM|100.5
280 Commerce CircleSacramento, CA 95814
http://www.now100fm.com
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KZZO (100.5 FM, "Now 100.5") is an Adult Top 40 (CHR) music formatted radio station in Sacramento, California, same as KLLC in the Bay Area. On June 22, 2010 the station changed from its previous Hot AC format (called "The Zone") and repositioned itself for playing "Today's Best Hits Without The Rap."
The station signed on as KEBR, a religious station owned by Family Radio, a SF Bay Area based organization. After a lengthy period broadcasting Harold Camping's bible talks and largely orchestral religious music, Family Radio sold the station to commercial owners in 1988—a move that surprised radio insiders in the market.
The new owners installed a smooth jazz format, re-branded it as The Point and changed its call letters to KQPT. It would last as The Point for nine years and a couple of ownership changes. Brown Broadcasting changed the branding to "The Zone" in 1995 and the format to a wide ranging music mix it promoted as "bands you've never heard of." Brown sold KQPT, KXOA (AM) and KXOA (K-108FM) to American Radio Systems in 1996, and a change in call letters to KZZO happened in 1997. There was a three-way battle for rock listeners during this period between KWOD, KRXQ (93 Rock) and "The Zone"
However, after a year as a Triple-A, KZZO began evolving to Modern Adult Contemporary, where it would remain in that direction until June 22, 2010, when it shifted to a broader Adult Top 40 direction and adopted the "Now" approach. They are the first Adult Top 40/Hot AC station in the CBS Radio stable to use the slogan, as "Now" is more associated with being a Rhythmic pop-leaning Top 40/CHR brand. But unlike other "Now" stations, KZZO, due being a Adult Top 40 and having Rhythmic Top 40 KSFM as a sister station, will not play any Hip-Hop or Rap songs, although it does share some artists (i.e. Kesha and Lady Gaga) at both stations. In addition, KZZO has vowed not to play any gold or recurrent songs from the 80s or 90s, a message aimed directly at rival KGBY, whose Adult Top 40 direction features that approach.
KZZO is currently part of the CBS Radio Sacramento cluster. The station's current website is now100fm.com.
The station signed on as KEBR, a religious station owned by Family Radio, a SF Bay Area based organization. After a lengthy period broadcasting Harold Camping's bible talks and largely orchestral religious music, Family Radio sold the station to commercial owners in 1988—a move that surprised radio insiders in the market.
The new owners installed a smooth jazz format, re-branded it as The Point and changed its call letters to KQPT. It would last as The Point for nine years and a couple of ownership changes. Brown Broadcasting changed the branding to "The Zone" in 1995 and the format to a wide ranging music mix it promoted as "bands you've never heard of." Brown sold KQPT, KXOA (AM) and KXOA (K-108FM) to American Radio Systems in 1996, and a change in call letters to KZZO happened in 1997. There was a three-way battle for rock listeners during this period between KWOD, KRXQ (93 Rock) and "The Zone"
However, after a year as a Triple-A, KZZO began evolving to Modern Adult Contemporary, where it would remain in that direction until June 22, 2010, when it shifted to a broader Adult Top 40 direction and adopted the "Now" approach. They are the first Adult Top 40/Hot AC station in the CBS Radio stable to use the slogan, as "Now" is more associated with being a Rhythmic pop-leaning Top 40/CHR brand. But unlike other "Now" stations, KZZO, due being a Adult Top 40 and having Rhythmic Top 40 KSFM as a sister station, will not play any Hip-Hop or Rap songs, although it does share some artists (i.e. Kesha and Lady Gaga) at both stations. In addition, KZZO has vowed not to play any gold or recurrent songs from the 80s or 90s, a message aimed directly at rival KGBY, whose Adult Top 40 direction features that approach.
KZZO is currently part of the CBS Radio Sacramento cluster. The station's current website is now100fm.com.
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