Radio Channel Africa

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The African Perspective

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Since the advent of the new democratic dispensation in 1994, Channel Africa, the international radio service of the SABC has been engaged in the process of redefining itself and repositioning itself so that it is in line with the new democratic values underpinning the new South Africa. During this period, Channel Africa was faced with the task of formulating a vision and a mission that would cast the station as a major role player in the field of continental and international broadcasting. Although the preceding years have seen much effort to b... See more

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Since the advent of the new democratic dispensation in 1994, Channel Africa, the international radio service of the SABC has been engaged in the process of redefining itself and repositioning itself so that it is in line with the new democratic values underpinning the new South Africa. During this period, Channel Africa was faced with the task of formulating a vision and a mission that would cast the station as a major role player in the field of continental and international broadcasting.

Although the preceding years have seen much effort to bring about this turn around (above), it is only in the past three years (since 2001) that significant strides have been made towards the realization of these objectives. In its vision, Channel Africa states that it is committed to the production of “world class programmes by a professional staff” and will strive to be “the number one international broadcaster in Africa.” In its mission statement, Channel Africa pledges “to be the broadcaster of first choice, providing accurate, impartial and authoritative programming” to the rest of the continent.

As a station based in South Africa, Channel Africa recognizes that it has the responsibility to provide a window into the new democratic South Africa as well as a role to play in showcasing the democratic dispensation in the country. This also entails promoting a culture of respect for human rights as enshrined in our constitution. In the globalising world of today, the role of communication is pivotal to the survival and progress of the developing countries. As an African broadcaster Channel Africa is in the forefront of this struggle for development and the promotion of the ideals of the African renaissance.

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