Radio The Beat (WRGV)

WRGV (107.3 FM) is a radio station licensed to serve the community of Pensacola, Florida, United States. The station is currently owned by Clear Channel Communications and the broadcast license is held by Clear Channel Broadcasting Licenses, Inc. WRGV broadcasts a rhythmic adult contemporary music format to the greater Pensacola, Florida, and Mobile, Alabama, area.In the 70s, 107.3 FM belonged to WAJB-FM, which was a Beautiful Music station with studios at the Tiger Point Country Club in Gulf Breeze, until it was purchased by Colonial Broadcasting in 1979. The format was changed to Country along with new call letters, WOWW-FM to become known as WOW 107, moving its studios to Davis Highway in Pensacola.As the 80s progressed, WOW 107 would rise up to become a Country Music power house, overthrowing the heritage Country in the market, WXBM-FM, and winning several Billboard Magazine's Station of the Year (small market) awards. It was also known for its full-time News department, winner of countless AP news awards.As the 1980s ended, so did WOW 107's run of being a ratings king, now owned by Sun Media Group. The 1990s saw several re-imaging attempts, including The New WOW 107.3 and 107 Thunder Country, until its demise as a Country station in 1994 when it became New Rock One Zero Seven, flipping to Alternative rock.In 1996, the station was purchased by Southern Broadcasting, which owned New Rock 107's only competition, WTKX, TK101. Two months later, both were purchased by Paxson Communications. After the Paxson purchase, TK101, being a heritage Rock station since the mid-70s, brought over WOWW's air staff and re-imaged itself as The Rock Station, dropping the moniker The New Rock Alternative, leaving WOWW without an airstaff and a format.After stunting for two days playing non-stop Macarena, WOWW changed formats to fill a void in the market, playing Oldies from the 1950s and 1960s, and change its call letters to WYCL (think Way Cool). As time went on, they phased out the 50's music to include more 1970s songs.A billboard in downtown Pensacola advertising the change in format.Then in late 2004, the station's owner, now Clear Channel Communications, switched the music format to My 107.3 and played 1970s and 1980s music. However, the "My 70s, My 80s" positioner was discontinued and the station used "My Variety" as its main positioner, in order to include a slightly wider variety of music. The playlist remained mostly 70s and early 80s, with a fair amount of 60s and other 80s songs, making it a basic Classic Hits format.For three years after the September 11, 2001 attacks, the station played breaking news bulletins every hour on top of the hour (first provided by ABC News, then by Clear Channel Worldwide News), as well as The Star-Spangled Banner at the start and close of each workday.