Radio 103.9 The Juice (playing whatever)

CJUI-FM is a Canadian radio station, broadcasting at 103.9 FM in Kelowna, British Columbia. The station, owned by Vista Broadcast Group, broadcasts an adult hits format branded as 103.9 The Juice, with its motto or station slogan as "playing whatever". It is similar to a Jack FM style radio station.

On March 14, 2008 the CRTC approved in part an application by Vista Radio Ltd. for a new FM station to serve Kelowna with an Adult Hits format. However, the applied for frequency of 96.1 MHz, with an average effective radiated power of 19,900 watts was rejected by the Commission as unacceptable, due to approval of another FM station application by Sun Country Cablevision to use 96.3 MHz.

Vista subsequently re-filed its application for a new frequency and on August 7 of the same year, the Commission approved the use of 103.9 MHz with an average ERP of 5,200 watts.

Call letters were assigned and Vista began testing CJUI-FM during the second week of September, asking for interference reports and identifying as "CJUI, The Juice, playing whatever". It officially signed on September 29, 2008 with morning hosts Liz McKinney, formerly of cross-town competitor CKLZ-FM, and "Moose" Trevor Stoyko, Natalee Taylor middays and Jay Stone on afternoon drive. Vista Radio's VP of Programming, Jason Mann, was quoted as saying, "The station is designed specifically for men and women 25-54 years of age. The format is really meant to super serve those aged 30-49 who grew up listening to Top 40 and rock music of the 80s, but the format is kept ‘fresh' by including compatible music from the 90s and 2000s."

1039 The Juice signed on air September 9 at 10:39AM with the song, "Juicy" by Better Than Ezra.