Radio WVMP

WVMP is an Adult Album Alternative formatted broadcast radio station licensed to Vinton, Virginia, serving Metro Roanoke. WVMP is owned and operated by Centennial Broadcasting.

The station was first launched on October 14, 1994 with the callsign WAJB, which began broadcasting as Real Country 101.5, providing a third country music station for Roanoke along with WJLM and WYYD. On September 18, 1995, WAJB switched its callsign to WZZI. The station was sold and switched to modern rock in 1999, separating itself from mainly classic rock WROV-FM and WBRW in Blacksburg. On February 9, 2004, the station became an oldies station calling itself Oldies 101.5 and later, in November 2004, the station was sold and started calling itself Bob FM. The station performed marginally along with 97.9 in Lynchburg, and in 2006 the new owners attempted a broader-based rock format similar to WWWV in Charlottesville and WNOR in Norfolk. Om October 12, 2009, WZZI became WVMP with an Adult Album Alternative format as "101.5 The Music Place".