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DWKC


DWKC
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Last updated:
0000-00-00 00:00:00
Country: PhilippinesListen to radio stations broadcasting from Philippines
City: Makati
Address: 4th flr., Guadalupe Commercial Complex Bldg. Edsa, Guadalupe
FM (MHz): 93.9
Genre: Business
Phone: +63 2 882 2375
Fax: +63 2 882 2374
E-mail: ifmmanila@rmn.ph
Website:  www.rmn.com.ph
Description: RMN. You heard it first on August 28,1952. When the airlane echoed the words that made one man's dream a reality - "This is Radio Station DXCC, Cagayan de Oro calling..." The dreamer is Henry R. Canoy. The reality is what Radio Mindanao Network is today. The rest is a lot of radio memories, newsmakers and five decades of dedicated public service.

So swiftly have those fifty years passed that it seems only yesterday that Henry R. Canoy's dream of establishing a radio station in Cagayan de Oro become a reality. How was he to know that the crude transmitter he built out of odds and ends from army supply stores and junkshops would be the start of a state-of-the-art radio network that is RMN today?

The goal of DXCC then was not merely to entertain the public, but to inform and educate them as well. At that time, the main source of information were the newspapers from Manila. Television was in its infancy, and radio still a toddler.

In 1954, Henry R. Canoy visited the United States under an observation grant. Instead of going to the giant networks and other big cities, he asked to be taken to the boondocks, as it were. And in the small backwater town of Greeley, Colorado, he came upon a station that was doing exactly what DXCC was already trying to do in Mindanao. Its broadcast fare was peppered with farm prices, market and road conditions, weather warnings and personal messages. He came back more determined than ever to prove that radio could be a strong social force and agent of change. It is no idle boast to say that DXCC, and later RMN, paved the way for excellence in news, public affairs, and public service broadcasting in the country.

The success of this concept enabled DXCC to expand to Iligan, then to Butuan and Davao. By 1957, the station with a coconut tree for an antenna had given birth to four others. And so the string of community stations became Radio Mindanao Network. In 1962, RMN's innovative approach to broadcasting drew the interest of another visionary business leader, the late Andres Soriano Sr.

He invited RMN to join forces with the Philippine Herald and Channel 13 in a powerful tri-media organization. That association gave RMN the distinction of being the only network to expand out of a provincial area into Metro Manila. It placed RMN at the forefront of broadcast journalism and public service.

Soon "The Sound of the City" concept was born with the establishment of DZHP in Metro Manila. Its format was strictly music and news. Other "Sound of the City" stations soon followed in Cebu in 1963 (DYHP), DZHB in Baguio and DXHP in Cagayan de Oro in 1968. In 1968, RMN made a "first" in Philippine radio history by initiating the national newscasts via microwave.

Fast, direct and crystal clear network newscasts emanating from the Tri-Media News Central in Manila brought the events as they happened in all parts of the country via stations DZHP in Manila, DZHB in Baguio, DYHB in Bacolod, DYHP in Cebu, DXVM in Cagayan de Oro, DXIC in Iligan and DXDC in Davao.

From 1969 to 1970 three more community stations emerged - DXRS in Surigao, DYHB in Bacolod and DZHN in Naga. In early 1972, station DXHP in Cagayan de Oro was transferred to Bislig, Surigao del Sur. By 1972, RMN had twelve (12) AM stations under its wings.

In 1973, with a constitutional limitation prohibiting the ownership of media by non-Filipinos or corporations not 100% Filipino owned, Henry Canoy's group brought out the Soriano-San Miguel group holdings in RMN.

Left to fend on its own without the financial backing of a major business conglomerate, RMN decided to target the emerging mass of listeners in the C & D market where the bulk of the advertising expenditure was positioned. For RMN to be viable, it had to cater to the widest audience that would provide it with the most listenership ratings. The policy was to be No.1 in listenership ratings.

In line with this major shift in policy, RMN in 1974 started converting the programming of its AM radio stations to the vernacular. A Cebuano drama production center based in DYHP-Cebu was established and subsequently followed by an Ilonggo drama production center based in DYHB-Bacolod.

In 1975, the call letters of the Manila flagship station, DZHP was changed to DZXL. Together with this, English programming gave way to Filipino. RMN's AM stations were broadcasting in three major dialects, Filipino, Cebuano and Ilonggo.

Noted columnist Teodoro Valencia joined RMN as its Chairman of the Board. Under his guidance RMN was able to secure a loan from the Development Bank of the Philippines to finance its massive expansion and development program.

In 1978, RMN's major expansion program was launched. It entailed not only the upgrading of the technical facilities of its existing stations but also the establishment of additional AM and FM stations. Among the stations that were added to the roster of RMN stations were: DXVM-FM in Cagayan de Oro, DXXL-FM in Davao, DYXL-FM in Cebu, DYRI-AM and DYIC-FM in Iloilo, DWHB-FM in Baguio, DYVR-AM and FM in Roxas, DYKR in Kalibo, DXKR in Pagadian and DYCC in Calbayog.

Aside from establishing new stations, RMN also increased its coverage by entering into tie-up arrangements with smaller networks. Under this scheme, RMN provided programming, marketing, technical and management expertise where these small stations would be found wanting. This gave birth to a new name for these stations under the RMN umbrella - Radio Mindanao Network, Inc. and Associates.

In 1985, the programming of all RMN FM stations were also re-oriented to cater to a younger pop music audience. This was in line with the network's philosophy of positioning to be No.1 in listenership ratings.

To give more emphasis to the emerging FM station market, RMN also divided its operations into two Operating Divisions, AM and FM.

In 1990, RMN undertook another major expansion program which entailed the addition of seven FM radio stations. A permit for RMN's first TV station located in Cagayan de Oro City was also granted.

In April,1991,President Corazon Aquino signed into law Republic Act 6980 entitled "An Act Renewing the Franchise Granted to Radio Mindanao Network, Inc. under Republic Act Numbered Thirty-One Hundred Twenty-Two to another Twenty-Five (25) years from the date of approval of this Act". This was the first broadcast franchise approved under President Aquino's term of office.

On August 28,1991, TV-8, RMN's first television station went on the air in Cagayan de Oro City. Thirty nine years after its start, RMN was now venturing into television.

In December 1991, RMN was also granted a permit to operate a UHF television station in Metro Manila.

Today, fifty years after its humble beginnings in Cagayan de Oro, Radio Mindanao Network, Inc. and Associates owns and operates 50 AM and FM radio and television stations.


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