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COOL 93 Fahrenheit


COOL 93 Fahrenheit
Rating :10
 


Last updated:
2011-02-11 08:50:46
Country: ThailandListen to radio stations broadcasting from Thailand
City: Bangkok
FM (MHz): 93.5
Genre: Adult Contemporary
Phone: 0-2513-0093
Fax: 0-2512-0866
E-mail: cool@93coolfm.com
Website:  www.cool93.net/cool93
Description: COOL 93 fahrenheit has been the no.1 rated radio station in easy-listening segment of 20-30 year-old listeners for many years. With its continuous development of marketing strategy, program quality and event activities under the brand idea "pleasure, romance & friendship", COOL 93 has therefore led the segment while reinventing itself to be unique and outstanding. Marketing strategy 2009 Eco-experience Having concerned over the global warming crisis, COOL 93 decided to launch the new marketing campaign, "Eco Evolution," to purposely increase our Bangkok listeners' awareness of the global warming issues in 2008. The campaign is divided into 3 phases, namely, COOL My World, COOL My Society and COOL My Life. A great number of our listeners have responded positively to the campaign and participated in preventing our world from heating up. In 2009, with the same concern, COOL 93 continues moving further in its eco-marketing direction. According to “ECO-ICONIC” trend, we set out our mission of becoming “the FIRST ECO-LISTENING radio station in Thailand.” The mission is to offer the listeners more subtle Eco-experience though our radio programs, activities and premiums. Therefore, we are confident that this will bring about the positive change in our listeners’ attitude toward the global warming issues in a more practical way.


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