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KYKY (Y98 St. Louis)

KYKY (Y98 St. Louis)
Rating :5.00

Last updated:
2012-06-17 02:58:01
Country: United StatesListen to radio stations broadcasting from United States
City: St. Louis
Address: 3100 Market Street St. Louis, MO 63103
FM (MHz): 98.1
Genre: Eclectic
Phone: (314) 531-0000
Language of broadcast: English
Founded: 1960
Description: KYKY, originally known as KSTL-FM, KRCH and later, KSLQ-FM prior to October 1, 1982, is an FM radio station serving the St. Louis, Missouri radio market. The current format of the station is Adult Top 40. It operates at 98.1 MHz. KYKY is owned by CBS Radio, which also owns soft rock station KEZK-FM and the market's dominant news, talk and sports station, KMOX-AM. KYKY operates from studios located on Market St., east of U.S. 40/I-64, and transmits from an FM radio tower in Crestwood, Missouri.KYKY began as KSTL-FM around 1960 was sold in 1967 and changed to KRCH-FM, but changed its call-letters to KSLQ five years later when it was purchased by Charter Communications. Charter had owned legendary AM Top 40 stations such as KCBQ in San Diego and WOKY in Milwaulkee and was enjoying huge ratings with WDRQ-FM in Detroit in the fast growing FM Top 40 format of the 1970s. KSLQ later adjusted its format to adult contemporary around 1981 and the call letters were changed once more in October 1982 to the current KYKY (Y98). Shortly there after, KYKY was purchased by EZ Communications who maintained the Adult Contemporary format.In the early 1990s, EZ Communications was purchased by ARS Radio who later sold the station to CBS. Since March 1979, KYKY has been the home of the Phillips & Company (originally Phillips & Wall) morning show, hosted by long-time St. Louis radio host Guy Phillips. Phillips was inducted into the St. Louis Radio Hall of fame in 2005. In January 2010, KYKY's slogan was changed from "Your Music, Your Y98" to "More Music. Better Variety". As of December 2010, KYKY is making changes to become more Adult Top 40 leaning and has changed their slogan to "Today's Best Music".

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