Radio WECK-AM (Classic Country)
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]WECK (1230 AM) is a radio station located in the Buffalo, New York, area. Founded in 1956 as WNIA, the station currently is owned by Culver Communications. WECK airs a news talk and sports format.
‹ The template below (Cleanup) is being considered for deletion. See templates for discussion to help reach a consensus.›This article may require cleanup to meet Wikipedia's quality standards. Please improve this article if you can. The talk page may contain suggestions. (January 2009)The 1230 AM frequency was known as WNIA under the ownership ... See more
Cheektowaga AM|1230
716-856-3550
[email protected]
2900 Genesee Street Cheektowaga, New York 14225
http://www.weck1230.com
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WECK (1230 AM) is a radio station located in the Buffalo, New York, area. Founded in 1956 as WNIA, the station currently is owned by Culver Communications. WECK airs a news talk and sports format.
‹ The template below (Cleanup) is being considered for deletion. See templates for discussion to help reach a consensus.›This article may require cleanup to meet Wikipedia's quality standards. Please improve this article if you can. The talk page may contain suggestions. (January 2009)The 1230 AM frequency was known as WNIA under the ownership of Gordon P. Brown, who also owned WSAY (now WXXI) in Rochester, NY. After his death, WNIA was sold to Quid Me Broadcasting, a group headed by local broadcast account executive Chet Musialowski. Musialowski was also General Manager of the station during the Quid Me years (1980-88).
In 1979, the station switched from Urban/R&B to a Current Top 40/Oldies hybrid format. Original air personalities included Chuck McCoy, Jeff Reinhardt (P.D.), Mark Phillips, J.R. Russ, Barbra Lynne and Partitimers Art Zelasko, Mike Brown, Ricky Banks, David J. Miller, Jon Park, Dr. Jim Rose and newsperson Pam Kloc. To tie in with the local call letters named after the popular local sandwich of roast beef on a kimmelweck roll or "beef on weck", WECK branded itself as "The roll that rocks".
Just over a year later, in the spring of 1981 following dismal ratings (resulting from "churn" of the previous Urban audience and the era of rapidly declining AM listenership), the station switched formats, to the Adult Standards/Nostalgia based "Music of Your Life" format.
J.R. Russ was elevated to Program Director and the station maintained a live on-air staff including Jim Nowicki in mornings (and earlier, Guy Michaels), Joe Kozma, Aaron Christopher (Russ' alter ego) Tim White, Lynn Dixon, Ray Rogers, News Director Bruce Allen, Dave Teresa and Sports Director Walt Hankin.
Previous owner Gordon Brown saved everything and a knee-deep basement of albums yielded a 2,000 plus library of hit titles. While licensing the "Music of your Life" name, the station rapidly shifted from the tight-rotation "MOYL" tapes to a much larger playlist produced entirely in-house.
The lack of repetition proved worth the effort and the format was a big hit with of Buffalo's large adult population. WECK grew from a "no show" in the ratings at the time of the format change (on 4/4/81) to an all-time high of #4 in the market in late 1983. The trade publication "Inside Radio" touted the headlines: "WECK..takes town by storm" and "WECK skyrockets into contention". Radio and Records designated WECK as a "Fastest Mover" up the ratings ladder.
The 1,000 watt station garnered a 7.2 share of 12+ all listeners, beating most FM, and every area AM station (including 50,000 watt WWKB) except #1 WBEN. The Radio and Records Directory also listed WECK as #4 in the entire U.S. in Average Quarter Hour listening (AQH) among stations with similar formats.
After the station was sold by Quid Me in 1988, it continued with a nostalgia music format, but became satellite automated, maintaining only a live, local DJ show in morning drive. Portions of the station's programming came from the Music of Your Life network, although the station switched to Westwood One's Adult Standards satellite feed for a time.
WECK picked up play-by-play of the Buffalo Bisons in 2005. Beginning in 2008, those rights will return to WWKB.
The station was sold to Regent Communications along with the rest of the CBS cluster in 2006. In February 2006, WECK abruptly pulled the plug on the standards format and in an attempt to hedge the CBS cluster's most dominant station, Country WYRK, switched over to a satellite classic country format.
On Monday, November 5, 2007, local resident Dick Greene, owner of WLVL in nearby Lockport, NY, announced that he had purchased WECK for $1.3 million through his company, Culver Communications. Greene launched a new talk radio format, mixed with local and syndicated programming, in the middle of the night on March 12, 2008. WECK immediately made headlines with the hiring of Buffalo radio veterans Harv Moore and Tom Donahue to helm its morning show; however, just six months after the switch, Moore was released and replaced by local actor and TV personality Loraine O'Donnell. Greene has also hired Brad Riter and Nick Mendola away from local rival WGR to bolster his afternoon and evening line-up.
WECK acquired the broadcast radio rights to the University of Buffalo Bulls football and men's basketball games prior to the 2008 season. Previously these rights were held by WGR and WWKB. In 2009 the station acquired the Buffalo rights to New York Yankees baseball through the 2011 season.
‹ The template below (Cleanup) is being considered for deletion. See templates for discussion to help reach a consensus.›This article may require cleanup to meet Wikipedia's quality standards. Please improve this article if you can. The talk page may contain suggestions. (January 2009)The 1230 AM frequency was known as WNIA under the ownership of Gordon P. Brown, who also owned WSAY (now WXXI) in Rochester, NY. After his death, WNIA was sold to Quid Me Broadcasting, a group headed by local broadcast account executive Chet Musialowski. Musialowski was also General Manager of the station during the Quid Me years (1980-88).
In 1979, the station switched from Urban/R&B to a Current Top 40/Oldies hybrid format. Original air personalities included Chuck McCoy, Jeff Reinhardt (P.D.), Mark Phillips, J.R. Russ, Barbra Lynne and Partitimers Art Zelasko, Mike Brown, Ricky Banks, David J. Miller, Jon Park, Dr. Jim Rose and newsperson Pam Kloc. To tie in with the local call letters named after the popular local sandwich of roast beef on a kimmelweck roll or "beef on weck", WECK branded itself as "The roll that rocks".
Just over a year later, in the spring of 1981 following dismal ratings (resulting from "churn" of the previous Urban audience and the era of rapidly declining AM listenership), the station switched formats, to the Adult Standards/Nostalgia based "Music of Your Life" format.
J.R. Russ was elevated to Program Director and the station maintained a live on-air staff including Jim Nowicki in mornings (and earlier, Guy Michaels), Joe Kozma, Aaron Christopher (Russ' alter ego) Tim White, Lynn Dixon, Ray Rogers, News Director Bruce Allen, Dave Teresa and Sports Director Walt Hankin.
Previous owner Gordon Brown saved everything and a knee-deep basement of albums yielded a 2,000 plus library of hit titles. While licensing the "Music of your Life" name, the station rapidly shifted from the tight-rotation "MOYL" tapes to a much larger playlist produced entirely in-house.
The lack of repetition proved worth the effort and the format was a big hit with of Buffalo's large adult population. WECK grew from a "no show" in the ratings at the time of the format change (on 4/4/81) to an all-time high of #4 in the market in late 1983. The trade publication "Inside Radio" touted the headlines: "WECK..takes town by storm" and "WECK skyrockets into contention". Radio and Records designated WECK as a "Fastest Mover" up the ratings ladder.
The 1,000 watt station garnered a 7.2 share of 12+ all listeners, beating most FM, and every area AM station (including 50,000 watt WWKB) except #1 WBEN. The Radio and Records Directory also listed WECK as #4 in the entire U.S. in Average Quarter Hour listening (AQH) among stations with similar formats.
After the station was sold by Quid Me in 1988, it continued with a nostalgia music format, but became satellite automated, maintaining only a live, local DJ show in morning drive. Portions of the station's programming came from the Music of Your Life network, although the station switched to Westwood One's Adult Standards satellite feed for a time.
WECK picked up play-by-play of the Buffalo Bisons in 2005. Beginning in 2008, those rights will return to WWKB.
The station was sold to Regent Communications along with the rest of the CBS cluster in 2006. In February 2006, WECK abruptly pulled the plug on the standards format and in an attempt to hedge the CBS cluster's most dominant station, Country WYRK, switched over to a satellite classic country format.
On Monday, November 5, 2007, local resident Dick Greene, owner of WLVL in nearby Lockport, NY, announced that he had purchased WECK for $1.3 million through his company, Culver Communications. Greene launched a new talk radio format, mixed with local and syndicated programming, in the middle of the night on March 12, 2008. WECK immediately made headlines with the hiring of Buffalo radio veterans Harv Moore and Tom Donahue to helm its morning show; however, just six months after the switch, Moore was released and replaced by local actor and TV personality Loraine O'Donnell. Greene has also hired Brad Riter and Nick Mendola away from local rival WGR to bolster his afternoon and evening line-up.
WECK acquired the broadcast radio rights to the University of Buffalo Bulls football and men's basketball games prior to the 2008 season. Previously these rights were held by WGR and WWKB. In 2009 the station acquired the Buffalo rights to New York Yankees baseball through the 2011 season.
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