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WPTR-FM (Pulse 96.7)

WPTR-FM (Pulse 96.7)
Rating :5.00

Last updated:
2010-12-17 15:09:35
Country: United StatesListen to radio stations broadcasting from United States
City: Clifton Park
FM (MHz): 96.7
Genre: Christian Contemp
Description: WPTR, known on-air as Pulse 96-7, is a Christian Contemporary radio station licensed to Clifton Park, New York and serving New York's Capital District. The station is owned by Crawford Broadcasting, and broadcasts at 4.7 kilowatts ERP from a rental tower in Clifton Park, New York which is owned by Fitch Communications of New York (FCNY) and shared with WKKF and WTMM-FM.What now is WPTR first signed on in March 1987 as WCSF-FM airing a Saratoga County-targeted Oldies format even though the signal covered the main cities of the Capital District well. In one of the first of the high ticket purchases that set the now astronomical prices for Albany stations, WCSF's ownership sold the station to WV Communications of Schenectady, NY.WCSF-FM was the first oldies station on the FM dial in the Capital and was moving up in the ratings when sold to WV.WV Communications already owned WWWD, an AM station in neighboring Schenectady. In September 1987, WWWD and WCSF joined in a Rock-based CHR simulcast with WWWD becoming WVKZ and WCSF becoming WVKZ-FM. The two stations would later split off for most of the day with 96.7 taking the KZ-96.7 branding. KZ-96.7 drifted to AOR in 1989 and than to a hard current based rock format in 1990, now known as "Power Rock KZ-96.7". In 1991, it returned to CHR as "Power Hits KZ-96.7"Changes in CHR music as a genre coupled with a glut of CHR stations in the Albany market led ownership to change WVKZ-FM to an early Hot Adult Contemporary format in 1992 as WWCP-FM (Capital 96-7). Though set apart from several rival stations and a mild success, financial problems led to the sale of WVKZ to Capital OTB (the regional off-track betting agency) and that of WWCP-FM to Jarad Broadcasting, owners of famed Long Island station WDRE, a move done in part due to the large amount of Long Island expatriates and college students in the Albany area.On Memorial Day weekend, 1994, several months after closing on WWCP-FM, Jarad Broadcasting launched the WDRE-based Underground Network, a progressive-leaning alternative rock format. Though a critical success in lieu of being a networked format, the format did not join any ratings success and on some occasions nearly did not show in quarterly ratings. Making things even more difficult, was the flip to alternative rock of WQBK/WQBJ, in 1995, as well as the consistent ratings of local hard rock "Z-Rock" affiliate WZRQ. These difficulties, led Jarad to break from the network in late 1995 and flipped WWCP-FM to oldies as WXXO. With no FM oldies station in the market, the station entered the Top 10 in its first book, however this success would be short lived as Jarad began to sell its non-Long Island holdings.Early in 1996, Jarad would find a buyer in WDCD owner Crawford Broadcasting, which took WXXO over that March and began a simulcast of WDCD's Christian radio format. In July 1997, the calls would change to WDCD-FM and the format would remain on the 96.7 frequency after WDCD split off and flipped to adult standards, reclaiming its heritage WPTR calls, at the start of 2000.On March 16, 2004, WDCD and WPTR would swap formats and calls with 96.7 flipping to adult standards. This format would serve merely a placeholder as on July 15 of that year the current Christian contemporary format would debut.

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