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KOPW-FM (Power 106.9)

KOPW-FM (Power 106.9)
Rating :5.00

Last updated:
2012-06-17 00:50:57
Country: United StatesListen to radio stations broadcasting from United States
City: Plattsmouth
Address: 13906 GOLD CIRCLE, Omaha, NE68144
FM (MHz): 106.9
Genre: Hip Hop
Language of broadcast: English
Description: KOPW is the callsign for the Omaha, Nebraska-based Rhythmic contemporary FM radio station "Power 106.9". It is owned and operated by NRG Media.KOPW was originally KOTD and had an Adult Standards format from 1992 to 1999, when it was sold to Waitt Media (later NRG Media), who in turn flipped the station to Adult Album Alternative as KCTY ("106.9 The City"). In 2004 it flipped to All-80s as "Retro 106.9," but by 2005 they became "106.9 Bob FM."In 2003 their sister station KBLR, which was an AC, began to target the market with an Urban Contemporary format as "HOT 97.3 & 107.7." The station, as a Hip Hop/R&B one, was signal-challenged from the start, since the 97.3 signal (licensed to Blair, Nebraska) barely covered the metro and the 107.7 frequency was a translator. Despite the coverage area, the format created the highest ratings and revenue in the history of those signals, and was home of the Russ Parr Morning Show during its tenure.On December 29, 2006 at 3PM(CT), NRG turned KCTY into the all-new KOPW, "Power 106.9." The Rhythmic Contemporary station is a modified version of the format of "Hot 107.7 & 97.3." Based from KBLR playing Hip Hop/R&B, the Urban format tilted over to Rhythmic is "in fashion" with the frequency move.With KOPW going Rhythmic, it now puts them in direct competition with Top 40 Mainstream competitor KQCH (Channel 94.1), who, incidentally, started out as a Rhythmic when they debuted in 1999. At first, KOPW was reported to R&R as an urban contemporary station, but has since started adding artists like Lady Gaga, 3OH!3, Katy Perry, Justin Bieber, David Guetta and Britney Spears to its playlist and has evolved to a broader Rhythmic direction, and in October 2009 was added to both Mediabase and Nielsen BDS' Rhythmic panels.

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