Radio [email protected] (KLLC)

KLLC (97.3 FM, "Alice @ 97.3") is a commercial radio station located in San Francisco, California, broadcasting to the San Francisco Bay Area. KLLC airs a Adult Top 40 (CHR) music format same as KZZO in Sacramento and on 97.31 HD-2 is Chill With Alice, a Chill format channel. According to the radio industry website, RadioStats.Net, KLLC's site is the most visited Modern AC radio station website in America.The 97.3 MHz frequency was home to Family Radio's KEAR since 1956. On September 13, 1978, Family Radio purchased a much stronger frequency, which saw KEAR and their format move to 106.9, as part of a three-way deal that also saw KCBS-FM move from 98.9 MHz to 97.3 MHz. KCBS-FM, now known as "97K", programmed an adult contemporary/Top 40 format. Over the years, the station evolved in more of a classic hits direction. For a time, they aired the syndicated American Top 40.In January 1982, KCBS became KRQR, "The Bay Area Rocker", with a hard album-oriented rock (AOR) format, to compete against leading rock station KMEL. KRQR's harder approach helped start a long run as a dominant rock station. The year was a busy one for Bay Area rock stations. In May of that year, KSFX dropped rock and went to a talk format as KGO-FM. A month later, on August 23, KQAK switched to rock as "The Quake". And in September, KFOG dropped beautiful music for a more eclectic mix of rock.Even with four AOR stations in San Francisco, in addition to two more in San Jose, KRQR still dominated amidst the stiff competition. KQAK was the first to give up, dropped AOR in April 1983 and picking up modern rock. But KRQR and KFOG put lots of pressure on the tightly-formatted KMEL, which flipped to CHR in 1984.KRQR's rock format continued throughout the 1980s and up to 1993, when they repositioned as a classic rock station. By 1995, the AOR format was in decline across the country, as modern rock was on the rise. Management responded by blowing up KRQR and introducing a new station, KLLC, "Alice 97.3".KRQR logo - mid 1980sKRQR logo - early 1990s