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Big Buck Country 106.9 (Milwaukee's Country Legends)

Big Buck Country 106.9 (Milwaukee's Country Legends)
Rating :5.00

Last updated:
2012-06-17 03:12:05
Country: United StatesListen to radio stations broadcasting from United States
City: Brookfield
Address: BIG BUCK COUNTRY 106.9 (WZBK-FM)5407 W. McKinley Ave.Milwaukee, WI 53208
FM (MHz): 106.9
Genre: Classic Country
Phone: 414-978-9555
Language of broadcast: English
Description: WZBK-FM (106.9 FM) is a classic country radio station in Milwaukee, Wisconsin, licensed to the suburb of Brookfield, with transmitter facilities at the Milwaukee Radio Group complex on the west side of Milwaukee. The station is owned by Saga Communications.The 106.9 frequency came into being in Milwaukee when it was licensed as WLJU on February 10, 1993. The new station was owned by Harris Classical Broadcasting, which also owned Milwaukee's heritage Classical station, WFMR. It formally signed on for the first time in August 1995 as WFMI, playing a satellite-fed smooth jazz format. A more powerful and resourceful station, WJZI (93.3) converted from a failing rock format as WQFM in 1996 to smooth jazz in 1996, giving WFMI stiff competition.Both stations were sold to Saga Communications and WFMI was quickly switched to a Modern AC format, becoming WXPT on May 14, 1997. They were known on the air as "106.9 The Point". When Chicago's WPNT changed formats a few months later, 106.9 picked up the WPNT call sign. They had modest success for a small station, but a few of the bigger stations in the market took notice and adjusted their playlists to fight off the young suburban upstart.The station is also hamstrung by a traditionally weak signal which has never covered the important suburban markets like the Waukesha and Ozaukee County suburbs very well, and is virtually non-existent north of the Sheboygan County line. This is because the frequency was a short-spacing allocation which was shared with WMUS across Lake Michigan in Muskegon, Michigan, which is at a very strong 50,000 watts compared to this station's weaker power, and it does have conflicting interference with that station on the northern rim of their coverage area.Again, due to stiff competition, the format was changed again in April 1999, this time to a trendy new format known as Jammin' Oldies, and the call letters became WMJO (Milwaukee's Jammin' Oldies). The calls were changed a month later to WJMR and tag line to "Jammin' Hits" due to legal issues. The call sign for 106.9 became WFMR on December 12, 2000, after an in-house frequency swap with WJMR-FM.Saga Communications moved WFMR to the 106.9 FM dial position, and WJMR-FM's format and call letters to 98.3 on December 12, 2000. This was done primarily to boost WJMR-FM's signal in the urban areas of Milwaukee, and to target WFMR toward the western and northern suburbs. Saga moved the studios to Milwaukee the year before, in 1999.In August of 2001, the format was tweaked to Urban AC adding The Tom Joyner Morning Show and changing the positioner from "Jammin' Hits" to "Today's R&B & Classic Soul", later settling with the current "Today's R&B & Old School", the entire airstaff except for Michael Hightower and Earl Stokes were let go. Afternoon host Amy Foxx was moved to overnights, later handling traffic duties prior to moving to WMIL-FM.At midnight on June 26, 2007, ironically on the 51st anniversary of its original sign-on, WFMR ended its classical music format when it flipped to the Smooth Jazz format, a change made quickly to gain momentum from rival WJZI, which dropped the format a week earlier to become light Adult Contemporary music as WLDB/B93.3. On July 15, 2007, the station changed its call sign to WJZX.On April 24, 2007, the FCC granted what was then WFMR a construction permit to move its transmitter from its original site in Menomonee Falls to the WJYI/WHQG/WJMR tower in Milwaukee outside of the stations' main studios on McKinley Avenue. However because the station moved closer to Lake Michigan, the power was thus reduced in half from the Menomonee Falls signal to 4.4 kW in order to protect WMUS acrross the lake. WJZX's HD Radio signal was put into service in 2008, though because of the current limitations of digital radio the digital signal only covers the city of Milwaukee and eastern Waukesha County proper.

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